Guanhao High-Tech has raised the prices of thermal transfer printing paper, easing the pressure on industry profit margins.

On March 27th, during a research interview, Guanhao High-Tech announced that due to falling market prices for thermal sublimation transfer paper and thermal paper in 2025, which severely squeezed industry profit margins, combined with rising raw material costs, the company initiated a price increase in the first quarter of 2026. By mid-March, the price of thermal sublimation transfer paper had increased by 300-500 RMB per ton, with new orders fully implementing the new price. Thermal paper prices were also raised by 500-800 RMB per ton, and the price increase for some products has been effectively implemented.

Industry analysts believe that Guanhao High-Tech's price increase is expected to prompt other companies in the industry to follow suit, gradually alleviating the "low-price involution" situation in the thermal sublimation transfer paper industry. As a leading domestic enterprise in thermal sublimation transfer paper, Guanhao High-Tech's price adjustment also reflects the gradual improvement of the industry's supply and demand pattern. With the recovery of demand in downstream sectors such as clothing and cultural and creative products, the profit expectations for the thermal sublimation transfer paper industry are expected to continue to improve.